AFL-CIO

Press Secretary Jobs at AFL-CIO

Sample Press Secretary Job Description

Press Secretary

OVERVIEW OF RESPONSIBILITIES:

The Communications Department carries the voice of America's working families to the media, to leaders and to the general public through various media and communications outlets.

The Press Secretary focuses on using the media to improve public attitudes toward unions, improving the communications practices of affiliated unions by increasing their capacity, and building support for pro-working family legislative and political issues.

The Press Secretary works under the supervision of the National Media Director.

DESCRIPTION OF DUTIES:

Technical Skills

• Conceive and direct media events based on natural and created news opportunities.
• Develop strategies to improve the public image of the labor movement using the full range of media.
• Write news releases, background pieces, advisories, fact sheets and other news-related materials.
• Write and place Op-Eds.
• Provide media support for strategic campaigns from Washington and in the field as necessary.
• Conduct media training with union activists and leaders at all levels.
• Perform other duties as assigned.
• Proactively pitch story ideas to generate positive coverage.
• Respond to inquiries from print, radio and television journalists.

Reporting

• Keeps the director fully informed on a regular basis on issues affecting departmental programs.
• Prepares and submits regular and ad hoc reports on departmental activities as required.

QUALIFICATIONS:

Education

  • A bachelor degree in communications, journalism, or other related field desirable.

Experience

Minimum of five years performing pro-active media outreach
Experience working with Capitol Hill reporters preferred.
Experience with advocacy organizations required.
Familiarity of labor movement required with labor movement experience preferred.

Skills

  • Strong inter-personal skills.
  • Excellent judgment.
  • Demonstrated superior writing skills including experience writing Op-Eds, press resleases, fact sheets and other media related materials.
  • Ability to work with grassroots union and community movements to plan, develop and implement message and events,
  • Excellent verbal communication skills.
  • Proficiency in Internt-based research, work processing and e-mail programs.
  • Flexiblity to travel as required in performance of duties.
  • Expericne with social media platmorms including Twitter, Facebook, YouTube etc.

 

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